Success factors of new product development: a review of the empirical literature
نویسنده
چکیده
The continuous development andmarket introduction of new products can be an important determinantof sustained companyperformance. For approximately 30 years, conceptual and empirical researchhasbeenundertakento identify thecritical success factorsofnewproducts. This paper reviews the findings of empirical work into the success factors of new product development (NPD). It is the prime objective of this work to summarize the most important findings in a compact and structured way. In addition, shortcomings of previous empirical work on NPD success factors will be discussed and suggestions for improvement in future empirical NPD studieswill bemade.
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